The Focusing Series - 2019

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Course Length:
2 hours
Day of the Week:
Each class date is a different topic, please select the date based on the course you would like to attend!

JP Knit and Stitch has teamed up with Anna Koon, of The Focusing Series to present this summer workshop series! The Focusing Series offers helpful guidance and how-to workshops for artists, small business owners, and solopreneurs. All skill and professional levels are welcome!

Thurs 6/13: Accounting for Artists

This workshop is intended for every artist regardless of whether art is a hobby or a business. All are welcome! Handling the financial aspects of creativity can be overwhelming so it is often overlooked. This workshop will cover topics like: deductions for artists, year-round bookkeeping, creating a budget, taxes and accounting tools and why keeping track of your finances matters in many ways. Participants will walk away with a confident understanding of how to effectively handle their finances no matter how big or small their business aspirations are.

Thurs 6/27: Finding the Right Formula - How to Confidently Price your Product

How to determine prices for your work is a challenge for any artist. This workshop will cover strategies for easily developing a confident price range-knowing you are not overcharging or underselling. Participants will be introduced to several ways to go about pricing so that they can determine which methods work best for them. We will look at pricing from every angle so that each student will gain confidence about pricing their work.

Thurs 7/11: The Art of Communication for Artists & Solopreneurs

The ability to communicate well through speaking and writing is vital when it comes to success. This workshop covers how to successfully and clearly communicate with the public in order to engage an audience and entice newcomers. Finding a consistent voice in marketing, artist statements and bios, and considering content when posting online via your website and social media will be discussed, along with learning to protect yourself via contracts and other business documents. Gaining confidence when it comes to writing and speaking is key for any one wishing to develop a career. Participants will walk away with the tools necessary for effective communication. This workshop is perfect for artists of all professional levels, and any type of solopreneur.

Thurs 7/25: How to Sell Your Product or Services

In this great follow-up to our Finding the Right Formula workshop (attending both is recommended, but is not necessary), we will cover how to engage potential customers and get them to “pull the trigger” when it comes to purchasing your product or services. Knowing ways to confidently present your product or services to newcomers is more than half the battle when it comes to earning a living. And knowing how to develop a lasting impression on your customers is your guarantee for success. Time will be designated for discussion and exercises. By the end of the workshop participants will have a strategy for how to sell both in-person or online.

Anna's Bio:
 In addition to her career as a full-time painter, Anna is a board member and educator for the Jamaica Plain Arts Council. She is the Director of the Focusing Series and has developed workshops for the Arts & Business Council of Greater Boston, the Danforth Museum, The Eliot School of Fine and Applied Arts, Belmont Artists Association, and Arts Worcester. Through Creative Coaching Anna has offered principled guidance and practical assistance to artists and entrepreneurs for over a decade. Anna also supports her community as a small business consultant. She has a BFA from the Rhode Island School of Design, with additional studies at The Atlanta College of Art, and the Photography School of France.